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We buy the products
We buy products at retail — the same stuff you'd find at Target or Walgreens. No brand samples, no PR kits.
No ads. No brand influence.Powered by members like you.
Methodology
We review product labels against published research and regulatory data today. Our own lab is being built for future physical testing.
We screen retail products, explain what the evidence can and cannot prove, and keep stronger claims behind review. Our in-house lab is on the way.
We buy products at retail — the same stuff you'd find at Target or Walgreens. No brand samples, no PR kits.
Today we screen labels against published research and regulatory data. Every report says what evidence is available and what is still missing.
We turn label, source, and any available lab evidence into practical context — what stood out, what did not, and what still needs review.
Once our lab program is operating, stronger primary findings can be confirmed by an independent, accredited lab before publication.
We publish the evidence status, the scope of the review, and the limits readers should understand.
Illustrative methods and reporting targets under validation. Final methods and limits will be published before results.
Lead (Pb)
ICP-MS
Arsenic (As)
ICP-MS
Cadmium (Cd)
ICP-MS
Mercury (Hg)
ICP-MS
Phthalates
GC-MS
1,4-Dioxane
GC-MS
See the lab build-out
See what is installed, what is still being validated, and what is not yet operating.
Each report states whether it is label-only, source-backed, lab-backed, or still needs evidence.
What This IS:. An independent review of ingredient labels and public sources, with the evidence tier and limitations shown on each report. Our in-house lab is still in build-out.
What This is NOT:. A label-only report is not a sample-level laboratory test, regulatory compliance test, or product certification. It cannot verify the contents of a physical sample.
For educational and informational purposes only. Not medical advice. Consult qualified professionals for health decisions.
Company response
Are you the manufacturer? Dispute this data.
Building to ISO 17025 standards
Planned methods under validation
Member-funded, not brand-funded
How We Review Products
We screen retail products, explain what the evidence can and cannot prove, and keep stronger claims behind review. Our in-house lab is on the way.
The Investment
We're building our own analytical lab to sit behind our primary screening — not an outsourced black box.
Capital
We are building our own lab and analytical instrumentation so we can run primary tests ourselves, not outsource the core work.
Identification
High-resolution mass spectrometers and HPLC systems will quantify trace contaminants and check label claims with precision.
Composition
The planned program includes elemental analysis and microbial methods for heavy metals, contaminants, and pathogens.
Planned lab workflow
Once physical testing begins, every sample will follow the same documented path. No strong claim until the evidence and limits are clear.
ShopKeeper’s shelf
We will buy products from real retail channels so tested samples match what consumers actually receive.
TPR intake bench
Each future sample will be logged, photographed, and sealed under the validated intake procedure.
Mass Spec · HPLC
Validated mass-spectrometry and HPLC methods will identify compounds and check relevant label claims.
Partner lab
Higher-risk primary findings can go to an independent, accredited Level 2 lab before stronger public claims are made.
Data review
When future result sets do not align, the answer will be more review or another run, not a stronger story.
Review gate
The evidence tier, sample scope, limitations, and reviewer status will be checked before a report is drafted.
Public report
A report will go public only after its review is complete, with method details and source files where available.
Integrity
The planned workflow allows stronger in-house findings to be checked by an independent, accredited lab before publication.
Defensibility
If two analyses disagree, we will disclose the disagreement and keep the public claim narrow until it is resolved.
Instrumentation
These capabilities are part of the build-out. Final validated methods and limits will be published before any lab-backed report.
Planned validated methods will identify and quantify selected compounds at method-specific limits.
Planned HPLC methods will separate and quantify selected compounds in complex formulations.
Planned microbial methods will check for selected bacteria, mold, and other organisms of regulatory concern.
Planned methods will compare selected nutrient measurements with the tested sample's label claims.
Evidence status
Every report states what supports it: a label review, disclosed sources, verified lab data, or insufficient evidence. Missing evidence stays visible instead of being hidden behind a number.
Label-only
The product label has been reviewed; no product sample was tested.
Source-backed
Published research or a disclosed external source supports the report.
Lab-backed
Verified sample-level lab data is attached to the report.
Insufficient evidence
The available material is not enough for a stronger public claim.
Important disclosures
We believe in showing you the data, the limitations, and letting you make informed decisions.
An independent review of ingredient labels and public sources, with the evidence tier and limitations shown on each report. Our in-house lab is still in build-out.
A label-only report is not a sample-level laboratory test, regulatory compliance test, or product certification. It cannot verify the contents of a physical sample.
Labels and public sources can support a review but cannot prove what is in a specific package. Any future lab-backed finding will identify the sample, method, source, and relevant limitations.
For educational and informational purposes only. Not medical advice. Consult qualified professionals for health decisions.
Manufacturer Response Portal
Join the report
Join the members funding independent screening and the in-house lab build-out.
FCRA Notice:The Product Report is NOT a Consumer Reporting Agency as defined under the Fair Credit Reporting Act (FCRA). Our product screening data is not intended for use in determining any individual's eligibility for credit, insurance, employment, housing, or any other purpose covered by the FCRA. Product reports reflect our independent screening methodology only.
Have questions about our review process? Check our FAQ or contact us.