The Lab

Label screening today. Lab verification is in build-out.

FROM SHELDON'S DESK

Why we are looking at infant formula next.

The community voted. Heavy-metal concerns in three baby formula brands lead the queue.

— Sheldon Roth

LABELS ANALYZED

327

Published label-only reports

COMMUNITY VOTES

2,785

Across 12 products

How We're Different

Reports start with the label.

Lab verification is being built.

Label review

Lab build-out

Future results

An in-house lab is being built and validated
Current reports disclose their label-only evidence tier
Future lab findings will show sample and review details
No brand partnerships. No paid reviews.

Explore the evidence table

Community Queue

See All

Native

Coconut & Vanilla Moisturizing Shampoo

Vote goal met

512

CeraVe

Foaming Facial Cleanser

Vote goal met

489

GT's

GT's Synergy Trilogy Kombucha

Vote goal met

442

The Ordinary

100% Plant-Derived Squalane

Vote goal met

395

Dove

Deep Moisture Liquid Hand Wash

Vote goal met

354

Method

All Purpose Cleaner Lemon

Vote goal met

312

Aveeno

Eczema Therapy Daily Moisturizing Cream

Vote goal met

275

Dove

Men 2 In 1 Shampoo + Conditioner Fresh+Clean

1% of vote goal

Articles

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INVESTIGATION

The Great Chocolate Lie